American beautyberry

callicarpa americana

Also known as: ["Beautyberry","French mulberry"]

Family: Lamiaceae Genus: Callicarpa Category: Shrubs

Overview

A deciduous shrub native to eastern North America, known for its vibrant purple or magenta berries that encircle the stems in late summer and fall.

Benefits & Perks

["wildlife attractant (bees, butterflies, birds)","seasonal color change","drought tolerant","aesthetic foliage"]

Botanical Classification

Phylum: Magnoliophyta
Class: Magnoliopsida
Order: Lamiales
Family: Lamiaceae
Genus: Callicarpa
Botanical Name: Callicarpa americana

Plant Characteristics

Basic Information
  • Category: Shrubs
  • Suitable Location: garden bed or container in partial shade
  • Suitable For:
    Beginners Outdoor Landscapers Wildlife Supporters
  • Is Weed: No
  • Allergenicity: low
Environmental Needs
  • Climate: {"temperatureRange":"5–35°C"}
  • Hardiness: {"zones":"7–11"}
  • Misting: rarely required, only if ambient humidity is very low
  • Drainage: Moderately well-draining; avoid waterlogged conditions.
  • Soil Type: Rich, loamy soil with good organic matter content; well-aerated and slightly acidic.
Maintenance Level
  • Maintenance Level: moderate
  • Toughness Level: moderate
  • Pruning Frequency: Annually in late winter or early spring; light pruning after flowering to maintain shape.
  • Pruning Intensity: Moderate; remove up to one-third of old growth to rejuvenate, but avoid heavy pruning during floweri
Care Details

Ideal Sunlight Coverage:
Bright, indirect light for 6–8 hours daily. Tolerates partial shade, especially in hot climates; adjust exposure seasonally.

Sunlight Tolerance Tips:
Acclimate plants gradually to intense sunlight; protect from harsh afternoon sun; place in filtered light during peak summer.

Warning Signs: Yellowing leaves with brown tips indicate overwatering; wilting despite moist soil suggests root rot; stunted growth signals poor nutrition or compacted soil.

Care Requirements

Care Difficulty
easy

moderate

Sunlight

partial shade to full sun

Rotate plant weekly for even growth; use sheer curtains to diffuse direct sun; monitor for leaf scorch.

Watering

every 7–10 days during active growth, reduce in winter

Water thoroughly until runoff, allow soil to dry partially between waterings, and avoid overhead watering to prevent fungal issues.

Soil

well-drained, fertile loam with organic matter

pH: 6.0–6.5 (slightly acidic).

Test soil pH annually; avoid compacted soil; ensure consistent moisture without saturation.

Temperature

Thrives in 65–85°F (18–29°C). Prefers warm, humid conditions; tolerates mild frosts but requires protection below 28°F (-2°C).

Avoid placing near drafty windows; maintain consistent room temperature; use shade cloth in outdoor hot climates.

Fertilizing

every 4–6 weeks during spring and summer

Avoid over-fertilizing to prevent root burn; fertilize before new growth emerges; cease feeding in late fall.

Propagation

Methods

Softwood stem cuttings taken in late spring or early summer.

Step-by-Step Propagation Guide
  1. Select healthy stem.
  2. Cut below node.
  3. Remove lower leaves.
  4. Apply hormone.
  5. Plant in medium.
  6. Maintain humidity.

Best Time: Late spring to early summer when new growth is flexible but mature enough to root.

Environment

High humidity (70–90%), warm temperatures (70–75°F), and indirect light.

Medium

Well-draining mix of peat, perlite, and sand; can also root in water initially.

Hormone

Rooting hormone powder or liquid is recommended for faster and more reliable rooting.

Timeline

Roots typically form in 4–8 weeks; establishment in new pot may take an additional 2–3 months.

Tools Needed

Pruning shears, rooting hormone, small pots, plastic bags or propagator, misting bottle.

Quick Tips

Keep cuttings out of direct sun; maintain consistent moisture; check for root development after 3 weeks.

Pruning & Repotting

Pruning Guide
Method

Selective thinning of crowded stems and deadheading spent flowers; avoid cutting into old wood.

Pruning Plan

Shape plant to encourage bushier growth and remove spent flowers to promote reblooming.

Tools

Clean bypass pruners, gloves, disinfectant (70% alcohol).

Checklist

Disinfect tools; prune before new growth; remove dead/diseased wood; shape evenly; clean up debris.

Repotting Guide
Best Season

Early spring before active growth begins.

Pot Size

Increase pot size by 2–3 inches in diameter; avoid oversized pots to prevent waterlogging.

Method

Remove plant gently; trim rootbound roots; replace with fresh, well-draining soil; ensure proper drainage.

Suggestions

Repot every 2–3 years or when roots outgrow the container to refresh soil and provide space.

Checklist

Choose appropriate pot; prepare new soil mix; trim roots if needed; water after repotting; place in shade temporarily.

Advanced Care Tips

Watering Mastery
Watering Checklist

Check soil moisture before watering; water early morning or late evening; ensure proper drainage; avoid wetting foliage.

How to Apply Water Properly

Water directly at the root zone, ensuring even saturation to a depth of 6–8 inches. Allow excess water to drain freely and avoid pooling.

Pro Tip: Use a soaker hose or drip irrigation to deliver water directly to roots while minimizing leaf wetness.
Watering Schedule Tips

Water deeply once per week during active growth, reducing frequency to every 2–3 weeks in winter. Adjust based on rainfall and soil moisture retention.

Soil Improvement

Add compost or well-rotted manure for fertility; incorporate perlite or sand for drainage; use mulch to retain moisture.

Temperature Stress Management
Signs of Temperature Issues

Chlorosis or necrosis in extreme heat; leaf drop or stunted growth in cold stress; bud drop during temperature fluctuations.

Cold Stress

Low temperatures slow growth, cause leaf discoloration, and may lead to dieback if prolonged or severe.

Solution: Mulch heavily in fall; move potted plants indoors before frost; use frost cloth for outdoor plants in suboptimal temperatures.

Hot Stress

Excessive heat can cause wilting, leaf scorch, and reduced flowering if water and humidity are insufficient.

Solution: Provide shade during peak heat; increase watering frequency; mist foliage in the morning to boost humidity.

Fertilizing Guide
Fertilizing Checklist

Use appropriate fertilizer type; apply at correct dilution; fertilize during active growth; avoid contact with roots.

Fertilizing Method

Use balanced, slow-release fertilizer (10-10-10) in early spring and midsummer. Dilute liquid fertilizer to half-strength for monthly applications during growth.

Common Problems & Solutions

Yellowing leaves in Callicarpa americana may indicate nutrient deficiencies, overwatering, or pest infestations. It can also result from environmental stress such as excessive sunlight or poor soil drainage, affecting the plant's overall health and vigor.

Wilting in Callicarpa americana is often a sign of water stress, either due to under or overwatering. It can also result from root damage or pest infestations, leading to reduced water uptake and potential plant death if not addressed promptly.

Leaf spots on Callicarpa americana are typically caused by fungal or bacterial pathogens, leading to unsightly lesions on leaves. Severe infections can cause defoliation, reduced photosynthesis, and weakened plant health.

Rotting, particularly root or stem rot, in Callicarpa americana is commonly caused by overwatering or poor soil drainage, leading to fungal infections. This can cause decay of plant tissues, eventual plant collapse, and death.

Toxicity Warning

Cats
Slightly Toxic

Similar to dogs, Callicarpa americana berries can cause mild toxicity in cats if ingested in large quantities. The tannins present in the berries may lead to gastrointestinal irritation, but the plant is not considered highly toxic to felines.

⚠️ Symptoms:
vomiting diarrhea depression
🌿 Toxic Parts:
berries
⚡ Toxic If:

if eaten

Prevent cats from eating the berries in large amounts. If ingestion is suspected, observe the cat for any adverse effects and seek veterinary advice if symptoms develop.
Dogs
Slightly Toxic

The berries of Callicarpa americana can be slightly toxic to dogs if ingested in significant quantities. The high tannin content may lead to mild gastrointestinal upset, but severe poisoning is unlikely. The plant does not contain compounds that are highly toxic to canines.

⚠️ Symptoms:
vomiting diarrhea lethargy
🌿 Toxic Parts:
berries
⚡ Toxic If:

if eaten

Keep dogs from consuming large amounts of the berries. If ingestion occurs, monitor the animal for symptoms and consult a veterinarian if gastrointestinal distress persists.
Humans
Non-toxic

Callicarpa americana, commonly known as American beautyberry, is generally considered non-toxic to humans. However, ingesting large quantities of its berries may cause mild gastrointestinal discomfort due to their high tannin content. The plant does not produce significant toxic compounds that would cause severe physiological effects.

⚠️ Symptoms:
nausea stomach discomfort diarrhea
🌿 Toxic Parts:
berries
⚡ Toxic If:

if eaten in large quantities

While the berries are not highly toxic, it is advisable to avoid consuming them in large amounts. The plant is primarily ornamental and should not be used as a food source.
Important: Keep this plant out of reach of children and pets. If ingestion occurs, contact poison control or veterinary services immediately.

Frequently Asked Questions

Q: Does Callicarpa americana require full sun?

A: It thrives in partial shade to full sun, though it produces more berries in full sun.

Q: Are the berries edible?

A: The berries are not toxic but have a bland taste; they are sometimes used in jellies or for wildlife.

Q: How tall does it grow?

A: It typically reaches 3–5 feet in height, though it can grow up to 9 feet in ideal conditions.

Quick Reference
Family: Lamiaceae
Care: easy
Light: partial shade to full sun
Water: every 7–10 days during activ
Suitable For: ["beginners","outdoor landscapers","wildlife supporters (attracts bees, butterflies, birds)"]
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